Digital Ads Campaign Creation and Management

Description

To learn about Internet Advertising and the basics, along with our recommended engines, see https://clickitemarketing.com/recommended-internet-advertising-engines-for-boosting-your-business.

The following is the work to be completed during the implementation period, which includes digital advertising strategy planning and campaign setup.

Keywords Research:
We can create targeted ad campaigns that reach your ideal audience by identifying the most relevant and profitable keywords and phrases. While doing keyword research, we will identify keywords with high search volume, low competition, and reasonable click costs.

Ad Group Creation:
After identifying the relevant keywords based on Match type, we will group them into ad groups based on their intent. By creating separate ad groups for each keyword intent, we can create targeted ad copies that are relevant to your audience’s specific needs and interests.

Ad Copy Creation:
Our ad copies are designed to have the highest possible keywords and landing page relevance score. We carefully craft each ad copy to be attention-grabbing, persuasive, and relevant to your audience. By highlighting your unique selling points and including a clear call to action, we can increase your click-through rates and conversions.

Bidding Strategies:
We will adjust your bids based on factors like keyword performance, device type, geographic location, and ad schedule to ensure that your ads are shown to the right people at the right time. Using the right bidding strategies, we can help you achieve your campaign goals while staying within your budget.

Conversion Tracking:
By setting up conversion tracking, we can see which keywords and ads drive the most conversions and adjust your campaign accordingly to improve your ROI.

Create campaign Control Worksheet:
We will create a detailed Control Worksheet for all the campaign details to send to the client for approval. This spreadsheet will include information such as keywords, ad groups, ad copy, and budget. We will share this spreadsheet with you for approval and make any necessary edits based on your feedback. If there are any changes, we will make them and get confirmation and approval for them.

Campaign Set-Up:
We will set up your Ads campaign(s) from scratch, including choosing the right campaign type, setting your budget and bids, creating ad groups, and writing ad copies.

Dashboard Creation:
We will create a customized dashboard to help you monitor and review your campaign performance. This dashboard will provide you with real-time data on your ad spend, clicks, conversions, and more.

Ongoing monthly management for ads account includes:

• Regular Campaign Optimization:- We will regularly optimize your campaign by monitoring keyword performance, ad copy, and bidding strategies.
• Negative Keyword Management:- We will continually add negative keywords to your campaign to ensure that your ads are not displayed for irrelevant or low-performing searches.
• Bi-weekly Performance Reporting: We will provide you with regular reports on your campaign(s) ‘s performance. These reports will include metrics such as click-through rates, conversion rates, return on investment (ROI), etc.
• Landing Page Optimization: We will suggest changes to your landing page to ensure they are relevant to your ad copy and provide a clear call to action.
• Competitor Analysis:- We will conduct regular competitor analysis to stay informed about the competitive landscape and identify opportunities to improve your campaign.
• Ad Copy Refresh: We regularly refresh your ad copy to keep your campaign fresh and engaging. This will help maintain high click-through rates and keep your brand top-of-mind for your target audience.

 

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